I collaborated with Merchandising and Stylists to shape our Christmas product stories across five key trend pillars, building on proven themes and casting diverse talent. I then briefed the studio and art-directed the shoot, producing imagery used across catalogue, EDM and social to strengthen the seasonal campaign.

Berry Bright

Kmart’s vibrant new Christmas trend celebrating bold pops of pink, red and playful accents across decorations, tableware and festive décor — designed to bring joyful colour and flair to holiday styling.

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Berry Bright
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Traditional Cheer

A theme that celebrates enduring holiday style: classic decorations and décor in greens, reds and golds with holly prints and feature tableware that reflect timeless festive tradition.

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Natural Nostalgia

Embracing a pared-back, earthy Christmas aesthetic with a warm palette of greens, soft golds and wood tones across decorations, décor and tableware, creating a grounded, organic feel that brings calm and nature-inspired charm to seasonal spaces.

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Festive Fun

A trend that brings all things sweet to Christmas with playful red and white candy stripes, candy canes and gingerbread themes across decorations, décor and tableware, creating a joyful and spirited seasonal look.

Seasonal Sparkle

Seasonal Sparkle brings a refined festive glow to Christmas styling with a touch of elegance and class, combining golds and silvers across decorations, décor and tableware to create a shimmering, sophisticated holiday aesthetic.