Southern Cross Station Takeover

Directed the creative for a Kmart station takeover campaign with UM and JCDecaux, extending existing visual assets and capturing new AFL product content to support out‑of‑home execution.

Art Direction / Lead Creative / Visual Concept Development

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Concepts & Mockups

I worked closely with the Marketing Lead and agency partners, conducting site visits, mapping key placements and creating in-situ mockups to effectively plan the advertising flow around the station.

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