April Apparel

A digital‑only campaign to inspire customers with varied and versatile looks that spark joy and fill them with confidence to update their transeasonal Autumn/Winter trend and essentials wardrobe.

Art Direction / Creative Concept / Visual Concept Development

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talent

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Kmails (EDM)

Videos

Womenswear social

Family social

Melbourne Fashion Festival

Art Directed images were also used in promotional material and displays at the launch of Kmart’s premiere fashion runway show at the Melbourne Fashion Festival

Display Screen & Kmails (EDM)